Organic ingredients, original recipes and an unconditional love of plants are the attributes of Unconditionnal Love by Plants herbal teas. Made in Provence by a botany enthusiast, these herbal teas are 100% organic.
Brand design, packaging and online communication.
In the Lavezzi Archipelago south of Corsica and 2.3 kilometers from Bonifacio, Cavallo Island is an unspoilt paradise boasting the best that the Mediterranean has to offer: 120 hectares of maquis crossed by enchanting footpaths, and surrounded by transparent turquoise waters lapping into rocky creeks and onto fine sandy beaches…
Art direction.
Comète Bopp is a series of 100x100 silk scarves printed on demand at Lyon Croix Rousse, France.
Art direction.
La Sablaise is a family business established for 25 years in Olonne sur Mer close to Les Sables d'Olonne, on the Atlantic coast. They produce a wide range of seafood specialities: fish soups, fish rillettes, fish fillet marinades, sauces for fish and shellfish.
Global brand redesign, packaging and online communication.
A world-class player in the mobility market, Transdev is a group with a solid business base operating in 20 countries, committed to the production of unrestricted, environmentally-friendly forms of travel suitable for all types of passenger.
Complete online redesign.
Nespresso Grand Crus are a very unique blend of coffee beans. In this bestiary project, imaginary creatures embody this uniqueness, and invite us to a surprising world of cute and strange.
Art direction. Print & Digital, Creatures design.
Monochrome shooting of the Aeroccino, Nespresso milk frother, in red, beige and black at LB studios.
Joint wishcard for McCann and Soleil Noir : a pop-like participative concept in which people’s tweets create the artwork. Music by Mike Brundstatt.
Art direction with Stephane Drodz. Digital & Print.
Website concept for the jewelry brand Pomellato. The idea behind the layout is the art of irregularity, which expresses the special style of the brand.
Art direction. Digital.
A Masterclass to help Nespresso Club Members become real coffee connoisseur. It consists of 3 classes, with videos, quizz, and tasting sessions.
Art direction. Digital.
Visual identity of Disques Mazout. Design of the 7’ labels for artists Cuverville, Poborsk, Daniel Savio, Johnny Superglu, Wankers United, Mezak, Vicnet.
Art direction. Print.
Relaunching of the brand with a focus on 2 iconic elements : the baggy jeans and the washed-down techniques that were invented by M+FG and became standard in the fashion industry. Researching on internet we realized that the brand was quoted in a lot of rap songs. We imagined photo shootings that would dramatize these lyrics and display M+FG clothes.
Art direction. Digital & Print.
The development of digital communication has not reduce our paper consumption, quite the contrary. For the launch of a new range of paper-saving printers, we imagined an app that could help companies reduce paper waste, by simply calculating in real time document printing in the office. Everybody can watch the waste of paper on a daily, monthly and yearly basis.
Art direction. Digital.
virginie thorel
freelance art director
info@virginiethorel.com